Moving to Value Alliance's 3x3x3 Challenge
- Moving to Value Alliance

- 6 days ago
- 2 min read

We at the Moving to Value Alliance (MTVA) advocate for a healthcare system that rewards high-quality, cost-effective care and prioritizes patient outcomes over profit. We uplift those working toward this system, but even the most transformative ideas can get lost in the noise.
In a recent episode with BenefitsAlly Founder Chris Fisher, we discussed his 3x3x3 Challenge, which focuses on the employee benefits industry and asks vendors to explain what they do, how they’re different and who they’re for in just three minutes. This framework levels the playing field for vendors and offers a fast, clear way to evaluate new ideas, helping innovators cut through the noise and rise to the top on the strength of the value proposition.
Compelling, right? We thought we’d give it a try.
1. What is the Moving to Value Alliance?
The Moving to Value Alliance is a coalition of leaders from across the healthcare industry dedicated to achieving a healthcare system built on high-quality, cost-effective care. We identify, interrogate and uplift innovative healthcare solutions, focusing on strategies that plan sponsors can implement to improve employee outcomes while reducing healthcare spending.
2. How is the Moving to Value Alliance different?
We’re led by a diverse group of industry stakeholders whose perspectives on the healthcare system inform our pursuit of effective, practical solutions addressing the urgent crises of cost and care facing employers, clinicians and patients. We’re more than a network. We amplify challenges to the industry’s traditional power structures. We advocate for a realignment of incentives to create a system that works for the people who pay for and receive care.
3. Who is the Moving to Value Alliance for?
We’re in conversation with thought leaders and system disruptors who’ve had enough of the status quo of rising healthcare costs. Among many stakeholder groups, we want to hear from:
Plan sponsors (CFOs and HR leaders): Employers who want to demand greater transparency and accountability from their current brokers and transition their health plans toward more cost-effective systems with better value for patients.
Innovative vendors: Benefit partners, health tech entrepreneurs and other innovators with solutions that could revolutionize the healthcare transformation.
True fiduciary advisors: Brokers and consultants committed to transparency and want to align their fees with the actual results they deliver for clients.
Clinicians: Healthcare providers looking for a system that rewards excellence and combats burnout by focusing on patient outcomes over administrative volume.
If you’re reading this, you’re already part of our movement. If you support our mission, consider following us on LinkedIn, joining our email list and subscribing to our podcast, Moving to Value Unscripted, wherever you listen. Thank you.
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Thank you to our members who make our work possible! As a 501(c)(3) nonprofit, the Moving to Value Alliance relies on generous supporters to advance our mission of creating a value-based healthcare ecosystem with high-quality health outcomes at a reasonable cost for plan sponsors and their members. Get involved at movingtovalue.org/membership.
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